Brand Assets

This document and resources are provided to Adams Publishing Group associates and publications to aid their branding and marketing efforts. Use of these assets outside Adams Publishing Group without prior written permission is prohibited.

Primary Logo

STANDARD

RED

GRAY

WHITE

Horizontal Logo

STANDARD

RED

GRAY

WHITE

TYPEFACE

The brand typeface (Futura) is available on Adobe TypeKit.

Primary Colors

APG Red

Pantone 7621C
RGB: 177, 32, 40
CMYK: 21, 100, 95, 13
HEX: b12028

APG Gray

Pantone Cool Gray 11C
RGB: 184, 86, 90
CMYK: 66, 57, 51, 29
HEX: 54565a

Secondary Colors

APG Light Red

Pantone 7621C tint 40%
RGB: 234, 170, 161
CMYK: 5, 38, 29, 0
HEX: eaaaa1

APG Light Gray

Pantone Cool Gray 11C tint 20%
RGB: 219, 218, 219
CMYK: 13, 10, 10, 0
HEX: dbdadb

For questions or brand asset support, please contact The High Road Agency at admin@thehighroadagency.com.